Date: October 15, 2021
on October 15, 2021, New Specialty Merchant Registration Requirements for Adult
Content Merchants Will Become Effective for MasterCard®.
the Standards, an adult content Merchant or Submerchant must adopt certain
protocol for a non-face-to-face adult content and services Transaction that
occurs when a consumer uses an Account in a Card-not-present environment to
purchase adult content or services, which may include but is not limited to
subscription website access; streaming video; pictures and images; and
videotape and DVD rentals and sales. In connection therewith, La Touraine,
Inc. (“LTI”) makes the following statement:
offers to end users (“consumers”) the opportunity to purchase subscription
membership access to this website, which features sexually explicit content
(“adult content”), using an Account in a Card-not-present environment.
does not permit any illegal content or any activity on this website that
otherwise violates the Standards.
does not allow any third-party user (“content provider”) to upload or generate
content, including real-time/live streaming content, on this website.
maintains a link on this website that redirects a consumer to www.DreamLoverLive.com, a separate domain, which hosts real-time/live streaming content
on a white label site owned and operated by ICF Technology, Inc. dba
Technology, Inc. offers to consumers the opportunity to purchase (in a
Card-not-present environment) access to www.DreamLoverLive.com, which features adult content.
Technology, Inc. is the Merchant or Submerchant responsible for meeting the
Standards on www.DreamLoverLive.com.
Under the Standards, all adult content and services Merchants must
comply with the following requirements. In connection therewith, LTI makes the
LTI will not and does not market the content of this website or
permit content search terms to give the impression that the content contains
child exploitation materials or the depiction of nonconsensual activities.
LTI supports a complaint process that allows for the reporting of
content that may be illegal or otherwise violates the Standards and LTI will
review and resolve all reported complaints within seven (7) business days. In
the event such review yields evidence of illegal content, LTI will remove such
content immediately. If you feel that any content on this website may be
illegal or otherwise violates the Standards, please email the Complaint Process
Administrator at firstname.lastname@example.org.
LTI offers the ability for any person depicted in a video or other
content on this website to appeal to remove such content. Once an appeal to
remove content is received, LTI will review its records in order to determine
if the appropriate consent was obtained. If consent cannot be established, or
if the person depicted in the content can demonstrate that the consent is void
under applicable law, LTI will remove such content immediately. If you are
depicted in a video or other content on this website and wish to appeal to
remove such content, please email the Appeal Process Administrator at email@example.com.
If you disagree with LTI’s determination that valid consent was
obtained, by filing such an appeal to remove such content, you agree to allow
such disagreement to be resolved by arbitration before a single neutral
(“arbitrator”) to be conducted by the American Arbitration Association located
in the City of San Diego under the Commercial Arbitration Rules at LTI’s
expense. You further agree that any decision by the arbitrator is binding and
may be entered and enforced as a declaratory judgment in the San Diego Superior
LTI will provide its Acquirer (“Merchant Bank”) with monthly
reports that include a list of all content, including URLs and videos, flagged
as potentially illegal or otherwise in violation of the Standards and the
relevant actions taken by LTI, as well as details of all complaints and
take-down requests LTI received. Under the Standards, the Merchant Bank must
share these reports with MasterCard upon request.
LTI will not attract users to its website by utilizing adult content
that is illegal or otherwise violates the Standards.
LTI prohibits the use of its website in any way that promotes or
facilitates human trafficking, sex trafficking or physical abuse. LTI is an
active member and participant in several anti-human trafficking and/or
anti-child exploitation organizations, including but not limited to the Association of Sites Advocating
Child Protection, the National Center for Missing and Exploited Children, and
Upon request, the Merchant Bank must be able to provide MasterCard
with temporary account credentials that allow access to the website for up to
seven (7) days to view all content that is behind a paywall or otherwise
restricted to members of the website. To that end, LTI will provide the
Merchant Bank with any and all passwords or codes necessary to gain such